Apple Inc., may be in the process of formulating a subscription based iTunes service according to the Financial Times. The plan could involve consumers being able to access the complete contents of the iTunes Store by opting for a monthly subscription plan. Another business model that has been rumored to be under consideration is offering special iPod and iPhone music bundles. A premium price would be paid for the hardware in return for unlimited iTunes access.

iPod sales are not as strong as they once were and this new strategy by Apple, if it sees the light of day, would certainly boost much needed sales and strengthen their position in the digital music download industry.