We7 Signs MP3 Streaming Deal with Warner Music

We7, a UK-based digital music service, has struck a deal with Warner Music to provide free streaming music tracks to its registered users. The agreement will enable users to listen to an unlimited number of full-length tracks rather than the 30-second clips that are usually the case with download services. The streaming music service will be funded using audio advertisements that will be played prior to each track; listeners will also be able to use We7's a la carte download store if they prefer to purchase the music.

The idea behind the latest deal is to give consumers the chance to listen to songs in their entirety which could boost paid-for sales. Users of We7's website will also be able to create personalized playlists, and embed code in their blogs, and other websites to stream music. The new agreement between Warner Music and We7 also paves the way for special digital content offers through the website such as videos, albums packaged with bonus tracks, and interactive booklets.

John Reid, the president of Warner Music Europe, said, "This innovative partnership brings together two increasingly popular modes of consumption, ad-supporting streaming and MP3 downloads, to create a rich, versatile digital musical experience that will monetize a broad spectrum of consumer behavior."

For more information on streaming music, be sure the read our Top 4 Streaming Music Sites article.