There's a lot more you can do to get audio on the iPhone than just using the iTunes software and a cable. Although there isn't anything wrong with doing this, you can do so much more in sourcing audio for your iPhone. For instance, there are a lot more iPhone compatible music services these days that offer a free music app to stream content to your device. If you like downloading content to your iPhone, then many streaming services also provide offline caching so you can choose which songs to keep on your device.
Its not just music services either that provide good sources of audio for your iPhone. If you've got a collection of physical audio CDs, why not convert (rip) them so you've got a convenient digital music library ready to sync anytime? Then there's ringtones. You can create your own from the songs in your music library or download free ringtones from websites.
To highlight some of the best ways to use, we've written an article on sourcing audio for the iPhone.
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