Buying songs from eMusic just got a whole lot easier with news that you no longer need to pay a monthly subscription up-front. This change of tactic opens the doors for the first time to non-subscribers who might have been deterred in the past by eMusic's rigid paywall.
In a press release, Adam Klein who is the CEO of eMusic, said, "For nearly 14 years, eMusic has been devoted to music collectors who support artists and labels by purchasing their albums. Although our focus on this audience hasn't changed, our new business model is more inclusive and invites everyone to engage with what eMusic offers: insightful editorial that we curate independent of our sales division, and personalized discovery technology that draws upon the diverse tastes of our unique eMusic community."
With these financial commitments lifted, eMusic are hoping that they will be able to significantly grow their user-base and increase market share in the 'a la carte' music download sector.
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